How does the Blue Button work?
Why is the ONC holding the Blue Button Video Challenge?
What information will I get through Blue Button?
Is Blue Button available to everyone?
Can I sign up for Blue Button today?
If I don’t have access to Blue Button now, why should I care about this?
How safe is the information in Blue Button?
What can I do with my information once I have it?
What are the criteria for the winning submissions?
Who is eligible to enter the competition?
How to Enter
What format or file type should I use for my submission?
How does public voting work?
Do I need a ChallengePost account to vote?
How do I vote?
Do tweets and Facebook likes count as votes?
Can I create more than one account to vote?
Can I pay people to vote for me?
Are votes checked for eligibility before the Popular Choice Prize winner is determined?
What do I do if I think someone is cheating to get more votes?
What will ONC and ChallengePost do with my submission?
Can more than one person work on a submission and receive credit for it? And if the submission wins a prize, how will the prize money be split among the creators?
Can I enter more than one submission?
Who can I contact if I have questions about the Blue Button Video Challenge?

QUESTIONS ABOUT BLUE BUTTON

How does the Blue Button work?

Blue Button enables you to securely access your personal health data online by clicking on a “Blue Button” logo or icon. You may have access to your claims and personal health information that is maintained by your doctors, hospitals, health plans, and others, depending on the tools and data they are offering. Patients can securely access their health data and then choose to download that data to their computer, thumb drive or smartphone without using any special software, or share that data with individuals they trust—whether it’s their other physicians or family members.

Why is the ONC holding the Blue Button Video Challenge?

As Americans, we each have the legal right to access our own health information held by doctors, hospitals and others that provide health care services for us. But many of us don’t, either because we don’t know we can, or because we’re not sure what to do with our health information once we have it. Until recently, most medical information was stored in paper files, so it wasn’t very easy to access or use anyhow. But all that is changing as more health care providers (doctors and hospitals) adopt electronic health record systems and other health information technology (health IT). Patients will have more opportunities to get access to their health records electronically and to engage with their clinical teams about their medical records.

ONC is holding this contest to help spread the word about the “Blue Button” and the importance of having easy, electronic to your health information on demand—24x7. Being able to access your health information on demand can be lifesaving in an emergency situation, can be convenient if you are traveling or seeing multiple doctors and you want everyone who is caring for you to be on the same page. As a result of Blue Button, many patients can now electronically access the vital health information they need such as current medications and drug allergies, claims and treatment data, and lab results. They can securely access and download that information and share it with people they trust. Increasingly, they can also plug their health data into mobile apps and other tools that help them to better understand their health, prevent illness, and modify their own behaviors in healthy ways. Study after study shows that engaged patients recover more quickly, and stay healthy longer.

The videos from this contest will be used to spread awareness of “Blue Button” as a powerful brand and as a way for you to empower yourself with the health information you need to help manage your health. We hope these videos will motivate and inspire others to ask their providers if they offer a “Blue Button” or if they can “Blue Button” their data –download and share it with others they trust.

What information will I get through Blue Button?

It depends. The kinds of data that you are able to get from your health plan and your health care provider (doctor, hospital, etc.) through Blue Button may vary.

Your health care providers are likely to have clinical information about your visits, including diagnostic test results, problem lists, medication lists, medication allergies, discharge summaries (if you have been hospitalized), procedures and treatments, which could be accessible to you through Blue Button.

From the MyHealtheVet site, veterans can use Blue Button to download: Demographic information (age, gender, ethnicity and otherwise); Emergency contacts; Lists of prescription medication; and Wellness reminders.1

Medicare beneficiaries can view and download their claims data in a more timely and user-friendly format than ever before through the improvement of the Medicare Blue Button. And that information will now cover three years, instead of only one, and will include claims information on services covered under Parts A and B, and medicines that were purchased under the Medicare prescription drug coverage (Part D). The Centers for Medicare and Medicaid Services (CMS) that administers the Medicare program plans to continue to expand the data available and improve the user experience over time. Greater access to their personal claim history will help to improve the quality of care provided to people with Medicare.

Blue Button eventually will be capable of downloading electronic health record data from:

  • Laboratories;
  • Major pharmacies; and
  • Physicians’ offices.

Is Blue Button available to everyone?

Many people in the United States still don’t have easy, electronic access to their health information, and many don’t know that the Federal government has taken a large step towards solving that problem. Today, Blue Button is available to people whose insurers, health care providers or other entities that maintain their health information (pharmacies, labs, etc.) offer a way to make that info easily available online. Today, veterans, members of the military and Medicare beneficiaries have access to Blue Button. Other federal agencies and many companies in the private sector such as UnitedHealthCare and Aetna, are also offering Blue Button to their beneficiaries or members. We encourage all other organizations that maintain your health information to make it easier for patients to be able to easily and securely access their health information electronically.

Blue Button is already expanding in use—in December 2011, the U.S. Office of Personnel Management (OPM) asked all health insurance carriers in the Federal Employees Health Benefit Program (FEHBP) to offer Blue Button functionality to their personal health record (PHRs) systems on their web site so that patients can see, download and keep their personal health data by clicking a Blue Button on a secure Internet site. There are more than 200 separate health insurers in the FEHBP that deliver benefit to more than eight million employees. Health care providers, pharmacies, and others are also using Blue Button in growing numbers.

Can I sign up for Blue Button today?

It depends if your health care provider, health plan (insurer), or other entity that manages your health data (e.g. pharmacy, lab, etc.) offers a way for you to get secure access to your health information online so you can view and download that information and share it with others you trust. The best way to find out is to ask. If you are a Medicare beneficiary, a veteran or an active service member you can get secure, electronic access to your health data today by clicking the Blue Button in the patient portal. Increasingly, more doctors, health plans and hospital websites are offering patients portals through which patients can view and download their health information.

If I don’t have access to Blue Button now, why should I care about this?

Even if you don’t have access to Blue Button through your health plan, doctor or other health care provider such as pharmacies, nursing homes and labs, you still have a legal right to see and get a copy of your health records. You should be able to get your health records from most doctors, hospitals and other heath care providers, as well as from your health plan (insurer) in the form that fits your needs—either electronically or in a paper form—as long as your health plan or provider is able to do so. Having electronic access to your health record allows you to have the information you need at your fingertips to share with other doctors or in case of an emergency. More health care providers and health plans are adopting Blue Button, which means more people are gaining a convenient and secure way to access to their health information on demand, rather than having to ask for that information from their provider or health plan.

As more providers adopt electronic health records and meet the meaningful use requirements that support patients and families having access to their health information online, more patients will be able to have the information they need to play a more active role in their health care. To meet “Meaningful Use” requirements, more doctors will be using electronic health records and providing patients with easy, electronic access to that information. And more and more, that information is getting converted from paper records into a digital health format, allowing for more information to be integrated into Blue Button.

How safe is the information in Blue Button?

The Health Insurance Portability and Accountability Act (HIPAA) helps keep entities covered under HIPAA accountable for the privacy and security of patients’ health information. Although electronic health records convert the health information from your paper medical charts into a digital format, they do not change the obligations providers have to keep your health information private and secure. Health care providers are required by the HIPAA Security Rule to set up physical, administrative and technical safeguards to protect your electronic health information such as “access controls” like passwords and PIN numbers to help limit access to your information; “encryption” so your health information can’t be read or understood except by someone who is authorized to view it; and an “audit trail” so there is a record of who has accessed your information and what changes were made and when. Once you download your personal health information from your health care provider or plan’s web site, it is your responsibility to protect that information.

What can I do with my information once I have it?

You don’t need Blue Button to get your health information, but it’s a convenient way to get and make use of it. When you get your health information, you can use it to:

  • Better understand your health and make more informed decisions
  • Help make sure that you and all the members of your care team are on the same page
  • Improve the accuracy and completeness of the information by reviewing it and requesting corrections if any of the information is inaccurate or missing (e.g. medications, allergies, important lab results, etc.)
  • Plug it into mobile apps and other tools that promise to make information truly available when and where it’s needed

For a complete set of FAQs about the Blue Button visit: www.healthit.gov/bluebutton.

QUESTIONS ABOUT THE CHALLENGE

What are the criteria for the winning submissions?

Your submission should consist of a video no longer than 2 minutes, a text description of your video, and a transcript of words spoken or sung in the video. The HHS panel of judges will select the winners based on:

  1. Creativity – Includes elements such as the creativity and coherence of the script/story.
  2. Potential Impact on Increasing Awareness of Blue Button – Includes whether the video is compelling, inspiring, instructive, and share-able. Does this video create awareness of “Blue Button” in a way that would resonate with others?
  3. Implementation of the Idea – Includes elements such as the quality of the video content, narrative and visual creativity, and tone of video – which should be fun, edgy and memorable.
  4. Video Plays – Includes the number of plays on either YouTube or Vimeo – whichever service was linked to in the submission. The more plays the video has the better it will score in this category.

Submissions that contain inappropriate content or consist of someone else’s work will be disqualified. Please see the Official Rules for further details.

Who is eligible to enter the competition?

The Blue Button Video Challenge is open to individuals over the age of 18, as well as teams of individuals over the age of 18, who are citizens or permanent residents of the United States and its territories.

Team members must be at least 18, but your video can include minors under 18 as long as the necessary consent forms are provided. (“Team members” do not include people who appear in the video but don’t make any other contributions to the submission.) For details on eligibility, review the Official Rules.

Release/consent forms are required for everyone who appears in the video, regardless of age. If your video features children (minors under 18), a parent or legal guardian must sign the consent form.

How to Enter

1 Create an account or log in with an existing ChallengePost account.
2 On BlueButtonVideo.Challenge.gov, click “Accept this challenge” to register your interest in participating. This step ensures that you will receive important challenge updates.
3 Create a video and ensure the following (please read the Official Rules for complete requirements):

  • Your video mentions “Blue Button” and shows an image of the Blue Button logo.
  • Your video encourages viewers to visit www.HealthIT.gov/bluebutton to learn more about Blue Button
  • Your video is no longer than 2 minutes. In fact, shorter is better, as long as you get the point across!
    4 Confirm that you have read and agreed to the Official Rules. Submit your video by including a link to the video on YouTube.com or Vimeo.com and a text description of your video. Upload consent forms for everyone who appears in your video, regardless of age (if you appear in your video, this means you, too).

What format or file type should I use for my submission?

  • Your video should be uploaded to YouTube.com or Vimeo.com. Paste the link in the Video field on the submission page.
  • Enter a text description of your video in the Description field on the submission page.
  • To submit consent forms, you must first print out the forms and sign them by hand — typed names will not be accepted as signatures. Scan your signed forms and combine them into one file (ZIP, PDF, doc; any single file). Upload one file on the submission page.

How does public voting work?

Visitors to the site can vote for as many submissions as they like, but no more than once for a single submission. At the end of the public voting period, the votes will be tallied and verified to determine a Popular Choice Award winner.

Do I need a ChallengePost account to vote?

Yes. Before you can vote for a submission, please SIGN UP or LOG IN to your ChallengePost account.

How do I vote?

Log in to your confirmed ChallengePost account, go to the submission you’d like to vote for, then click on the VOTE button to vote.

Do tweets and Facebook likes count as votes?

No, they do not.

Can I create more than one account to vote?

No, the use of multiple email addresses or any form of automated vote processes will subject all votes from the person to disqualification.

Solvers may not pay or otherwise compensate anyone or provide any other type of consideration in exchange for votes.

Are votes checked for eligibility before the Popular Choice Prize winner is determined?

Just because a vote appears on the site does not mean it is an eligible vote. We take the integrity of the competition extremely seriously, and verify all votes via a wide variety of criteria before a Popular Choice Award winner is determined.

What do I do if I think someone is cheating to get more votes?

Send us an email at support@challengepost.com and include a link to the submission in question.

What will ONC and ChallengePost do with my submission?

ONC and ChallengePost will have the right to display and publicize your submission to the public on the Challenge.gov website, HealthIT.gov web site –ONC’s one stop shop for consumer related information about health IT— and partner sites. They will also be allowed to publicize your name in connection with the submission and the challenge. By entering you agree to provide an original video file to ChallengePost or ONC upon request.

Can more than one person work on a submission and receive credit for it? And if the submission wins a prize, how will the prize money be split among the creators?

Yes, teams are encouraged. If a team of individuals is selected as an award winner, the prize will be awarded to the lead representative of the team. It will be up to the team leader to reallocate the prize money among the team members identified at the time of submission.

Can I enter more than one submission?

Yes. There is no limit to how many times an eligible person or team may enter. An individual may also join more than one team. Please note that to be eligible for prizes contestants may not have been awarded three or more prizes cumulatively in the 2012 ONC challenges. See the Official Rules for details.

How do I follow the Blue Button Video Challenge and get updates?

Sign up on the challenge website and click “Follow” or “Accept this challenge” to receive email updates. Follow us on Twitter: @ONC_HealthIT Use the hashtag: #BlueButton

Who can I contact if I have questions about the Blue Button Video Challenge?

Email support@ChallengePost.com