Introduction: What is Blue Button?

“Blue Button” is quickly becoming a more common, easy-to-recognize universal symbol for consumers to access their health information online securely. Blue Button provides a simple way for patients to get their clinical health information from health care providers or claims data from health plans. To “Blue Button” means you can “view and download your health data” and share it with others you trust—your family members or health care providers. Blue Button originated at the Department of Veterans Affairs and provided veterans a way to download and share their personal health data in a standard, consistent format. The idea has taken off and is now being offered to Medicare beneficiaries, and is appearing on more patient portals. Many of the country’s largest data holders, including federal agencies such as the Centers for Medicare and Medicaid Services (CMS) and the Department of Defense (DoD) and private health plans, such as UnitedHealthCare and Aetna, are also offering their beneficiaries or members a way to “Blue Button”—an easy way to download their health data and share it with others they trust.

To date, nearly one million people have already used the Blue Button and it’s becoming more ubiquitous and expanding within the government and in the private sector. More and more health care providers, health plans, pharmacies, labs and others are giving patients easy-to-use tools to securely access, reliably download, and conveniently share their own health information. We encourage you to ask your health care provider, health plans, pharmacies and others if you can download your own health information and use it to better manage your health and engage in your healthcare!

For more information on Blue Button visit,

Video Requirements

Please see the Official Rules for complete guidelines and requirements. Here is a summary of the key requirements:

  • All submissions must be in English
  • Videos must mention Blue Button and show an image of the Blue Button logo.
  • All submissions must encourage people to visit for more information about Blue Button.
  • Videos should be concise and must be no longer than 2 minutes
  • Participants may submit multiple videos
  • Team members must be at least 18, but your video can include minors under 18 as long as the necessary consent forms are provided. (“Team members” do not include people who appear in the video but don’t make any other contributions to the submission.) For details on eligibility, review the Official Rules.
  • All individuals who appear in the video (regardless of age) must complete and sign the Video Consent Form. If children under the age of 18 appear in the video, each child’s parent or guardian must fill out and sign the form. Signatures must be handwritten and scanned consent forms should be combined into one file and uploaded to the challenge site.

Use of Blue Button Logo

ONC grants submitters the right to show the Blue Button graphic and/or logo for the purpose of describing Blue Button technology in the submitted video. To view Blue Button logos visit


  • The video cannot have been submitted previously in a promotion or contest of any kind, or previously exhibited or displayed publicly through any means
  • The video should not include any personal identification information about those in the video (e.g., name, address, social security number, etc.)
  • The Video may include mention of a commercial business, industry name, brand name, product placement or other trademark only for the purpose of describing how health records were used or will be used to improve care. Videos that are overly promotional may be disqualified
  • The video must comply with the Official Rules.

Videos that do not meet these requirements will not be eligible to enter the contest. The posting of videos is at the discretion of the judges; there is no guarantee that all submissions will be posted on the challenge website.

Tips for Filming

The best videos will tell a compelling story that inspires others. You can use anything from a webcam to a Hollywood production company to make your video. When you’re finished filming and editing, upload your video to YouTube or Vimeo. Here are a few resources to help:

Use your webcam to record a video on YouTube

Digital video tips from O’Reilly Media

Video tutorials from

Check out our Screencasting Tools page for more information.

Don’t forget – your video will be judged on a variety of criteria, so you can make it stand out in different ways. The most important thing is to make it compelling